WebLink4u Limited | 01443 791905 | info@bwsd.co.uk
SEO - Search Engine Optimisation
There is no quick or easy way to get to the top of the search engines like Bing and
Google, but if your web pages are search engine friendly to start with, this will
give your website a good start.
Search Engine Friendly
WebLink4u will design your website from the start in a search engine friendly
way, which means that the recommendations of the major search engines will be
built-in from the start. Thus the search engine optimisation process will be a
central and integral part of your website.
Whilst this does not guarantee a top listing, it does mean that the search engines
are more likely to accept your website unconditionally and include it in their
listings early on. Contrast this with poorly designed sites or those that try to trick
their way to the top, as they are more likely to be punished and end up on the
search engine scrap heap forever.
Search Engine Ranking
Search Engine Optimisation or SEO as it is often called, is a way of designing a
website in the hope that it will attract a top rank or listing in the major search
engines like Bing and Google.
Unfortunately SEO is not an exact science, as the search engines never reveal how
their ranking calculations work. And to complicate things, they frequently change
their method of calculation.
But one of the tried and tested ways of achieving a good ranking is to ensure that
your web pages are search engine friendly from the start. If they are not, your
chances of your website even being considered for a good ranking position are
very slim indeed.
Long Term SEO
It can take months, even years, for a website to
achieve a good ranking position so patience is
needed, particularly for new websites. But one
way to help speed the process is to try tweaking
poorly performing pages every few months. This
involves rewriting part of the content to
optimise the page for a specific keyword or key
phrase. With patience, this can be successful.
Frequent Site Updates
The search engines like websites that provide
fresh and new content. It is therefore a good
idea to frequently update pages on your website
and make changes to the content, as this will
keep the search engines interested in your site.
Content Management
Keeping your website fresh can be achieved by
adding new pages or updating existing ones
using a content management facility. Another
solution is using an online database to provide
dynamic content on demand. An online database
enables you to add new pages and update
existing ones at any time 24/7.
Blogs & Social Media
Regularly adding content to your own blog and
social media facilities like Facebook and Twitter
can help to improve your search engine ranking.
Incoming Links
Many search engines regard incoming links to
your site as extremely important. If your site has
a lot of incoming links from other sites, this can
greatly improve your page ranking, particularly if
the links are from existing high-ranked sites.
Links from blogs and social media are also
regarded as important and can also help to
improve your site's ranking.
SEO - Search Engine Optimisation
01443 791905